I am pleased to introduce my new book Contextual Selling: A New Sales Paradigm for the 21st Century. I have been into sales training since 1995. Till date more than 10,000 Managers and executives from 500+ companies have been benefitted by our programs.
Circa 2004 I asked myself a question : Is it possible to become an author? The thought was quite scary. Some of the negative thoughts which came to my mind were:
- Writing needs discipline. It is quite painful.
- I am travelling so much, I do not have the time.
- I do not have either the talent or flair for writing.
- Even otherwise there are enough books: be it the Strategic Selling by Miller Heiman, SPIN Selling by Dr. Neil Rackham ,1000 ways of closing a sale by Zig Ziglar etc. why waste energy?
Till 2005 nothing happened if anything happened it was a mere fluke! I could hardly write 18 pages in the entire 2004.
But then a miracle happened : I asked myself a different question? why not? Are these so called branded books like Strategic Selling, SPIN selling really that great?
Friends , the answer which came to my mind in 2005 was more insightful. There was no book which talked on Enterprise Sales from an Indian perspective most of the books had an American slant. Whereas books like You can win was more of motivational stories.
That one thought made the difference and Contextual Selling the first Indian Trademarked Sales Training program could see the light of the day on 11th June 2011.
Contents are available on our website.
For more details please refer "Contextual Selling" by the author at: www.paradigm-info.com
Circa 2004 I asked myself a question : Is it possible to become an author? The thought was quite scary. Some of the negative thoughts which came to my mind were:
- Writing needs discipline. It is quite painful.
- I am travelling so much, I do not have the time.
- I do not have either the talent or flair for writing.
- Even otherwise there are enough books: be it the Strategic Selling by Miller Heiman, SPIN Selling by Dr. Neil Rackham ,1000 ways of closing a sale by Zig Ziglar etc. why waste energy?
Till 2005 nothing happened if anything happened it was a mere fluke! I could hardly write 18 pages in the entire 2004.
But then a miracle happened : I asked myself a different question? why not? Are these so called branded books like Strategic Selling, SPIN selling really that great?
Friends , the answer which came to my mind in 2005 was more insightful. There was no book which talked on Enterprise Sales from an Indian perspective most of the books had an American slant. Whereas books like You can win was more of motivational stories.
That one thought made the difference and Contextual Selling the first Indian Trademarked Sales Training program could see the light of the day on 11th June 2011.
Contents are available on our website.
For more details please refer "Contextual Selling" by the author at: www.paradigm-info.com
